Shumiao Liu  (Sharon)

UI/UX        Game        Graphic        Resume

Northwestern Memorial Hospital

Brand identity
Mar 2020
Indesign, Photoshop, AI

Northwestern Memorial Hospital (NMH) is a nationally ranked academic medical center. It is the flagship campus for Northwestern Medicine and the primary teaching hospital for the Feinberg School of Medicine at Northwestern University.

It is a historic hospital. It related to a strong education. Northwestern University is well known all around the world.  I decided to design its identity which is related to urban life and travel. The location makes it an international institution. Travelers can easily see the hospital’s logo so it is important to make it special and easy to recognize.



251 E Huran St,

Chicago, IL 60611

Streeterville Neighbourhood

Mark developmet

Cross commonly represents hospital, medicine and doctor. There are lots of skyscrapers around this hospital. From the map, there are squares which also composed as a cross.

Those rectangles mean urban and architecture. They twisted together which represent a feeling of relationship or connection. These two lines represent location  of the hospital. It is near the lake and located in the city. The round angles  show the shape of water and letter “N” and “M” .

Final mark


Wayfinding design

Identification card


Cloth design

Business card


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